Kelly Kulick Lands Role In Bridgestone America's Ad Campaign
By Bill Vint
PBA Tournament of Champions titlist Kelly Kulick
has landed a prime-time role in a new Bridgestone America’s advertising campaign, in which the company is poised to utilize its tire technology to revolutionize the world of sports as we know it. The Union, N.J., resident will represent bowling alongside athletes from a variety of other “ball” sports – plus hockey – in the campaign.
And rumor has it the Bridgestone spot may be included in the Super Bowl advertising lineup.
“It’s an ad campaign for Bridgestone tires that relates the performance of their products to different sports, and they use athletes to get their message across,” Kulick said. “I’m very excited to be asked to represent the PBA and bowling in the campaign.”
Bridgestone has prepared a series of teaser ads, including a 60-second “Press Conference” introduction that debuted during Monday’s Bridgestone National Hockey League Winter Classic telecast from Philadelphia.
While the debut “Press Conference” commercial only includes a unique bowling ball that appears to be made of Bridgestone tire material, and a “cameo” head shot of Kulick, “There’s more to come,” she said.