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Richmond International Raceway To Host Smithfield PWBA Tour Championship; QUBICAAMF Becomes PWBA Sponsor


ARLINGTON, Texas – The season finale of the Professional Women’s Bowling Association (PWBA) Tour will take place at Richmond International Raceway (Richmond) in Richmond, Virginia, during the track’s fall NASCAR race week festivities. Richmond-based QubicaAMF will install bowling lanes for the event as part of its new sponsorship of the PWBA.

The Smithfield PWBA Tour Championship is set for Sept. 3-6 in the Old Dominion Building at the Richmond Raceway Complex. The 16-player field will be comprised of PWBA members who win a 2017 event and completed by point earners for the season. The finals will be televised live on CBS Sports Network on Sept. 6.

QubicaAMF, whose U.S. headquarters are in Richmond, will build four state-of-the-art lanes inside the Old Dominion Building for the event. QubicaAMF is the world’s largest manufacturer of bowling products.
Virginia-based Smithfield Foods returns as title sponsor of the season’s final major for the third consecutive season.

“The eyes of the racing world will be on Richmond as the inaugural Monster Energy NASCAR Cup Series regular-season champion will be crowned in the Federated Auto Parts 400,” said Richmond’s President Dennis Bickmeier. “As always, Fan Appreciation Weekend will continue to be one of the best fan experiences in NASCAR. Adding a world-class event like the Smithfield PWBA Tour Championship provides another great experience for fans that makes our race a destination.”

QubicaAMF’s sponsorship of the PWBA includes title sponsorship of the opening event of the 2017
PWBA Tour season. The QubicaAMF PWBA Sonoma County Open took place April 27-29 at Double Decker Lanes in Rohnert Park, California.

“QubicaAMF is committed to the support and growth of competitive bowling, and we’re thrilled to join with the PWBA this season,” QubicaAMF Chairman Pat Ciniello said. “We’re excited to present the season-opening event and to have an integral part of what will be a tremendous finale at the PWBA Tour Championship in Richmond.”

QubicaAMF will showcase its latest BES X Scoring System at the Pepsi PWBA Lincoln Open in Lincoln, Nebraska, and the U.S. Women’s Open in Plano, Texas.

“Many racing fans are bowling fans and this will be a wonderful opportunity to present our season finale alongside a great race at Richmond,” said Kelly Kulick, PWBA Tour spokesperson and a top player on the PWBA Tour. “Having such a unique setting will give us the chance to showcase our sport and interact with fans. We’re excited to welcome QubicaAMF as a PWBA sponsor and appreciate the continued support of Smithfield Foods.”

The PWBA relaunched in 2015 through a funding agreement from the Bowling Proprietors’Association of America and United States Bowling Congress. The 2017 PWBA Tour season will feature 14 events starting with the QubicaAMF Sonoma County Open on April 27-29.

Article was posted with permission from Stars & Strikes, America's Bowling Newsmagazine.