ProShop Operator: The Price isn’t Right — Yet
I just finished reading a very interesting article in the July 2008 issue of ProShop Operator.
The article is based on Internet Retailer's vs Brick and Mortar pro shops
I must say that I agree with most of the article. Pro shops have a well earned place in this industry. They play a very important role, and that is one of customer service. A majority of pro shops can not afford to stock their pro shops fully, and they tend to have product shipped in as needed. Why not focus on your zero cost of good services, such as drilling, coaching, and service. And we all know that the mark up on accessories is just out of this world.
Earn a customer for life by doing simple things, exchange products
they bought online for something you have in your stock, if necessary. Make the customer want to come back to you in the future for their bowling
Stop blaming the internet.
In the end, I am a little disappointed in the author, Melissa Stagnaro, for not coming to us, bowlingball.com
, for our take as well, since we have both sides, Internet and Brick and Mortar pro shops.