Bowlero Rebrands as Lucky Strike Entertainment: A Bold Step Toward a Premier Entertainment Future
Written By: bowlingball.com | Written On: Thursday, December 12, 2024
Bowlero Corporation Announces Rebrand to Lucky Strike Entertainment
RICHMOND, Va. – Bowlero Corporation (NYSE: BOWL), a global leader in location-based entertainment, has announced a major rebrand to Lucky Strike Entertainment, effective December 12, 2024. This transformation highlights the company’s shift toward a broader range of entertainment options beyond bowling, positioning Lucky Strike Entertainment as a premier destination for diverse and exciting experiences. Alongside the name change, the company will update its stock ticker symbol from NYSE: BOWL to NYSE: LUCK.
Thomas Shannon, Founder, Chairman, and CEO, expressed the significance of the rebrand:
"The transition to Lucky Strike Entertainment reflects our evolution as a company. This isn’t just a name change—it represents a commitment to creating dynamic and immersive entertainment experiences for our guests. By expanding into new entertainment verticals, we aim to reflect the full spectrum of what we offer while reinforcing our leadership in the industry."
The rebrand, guided by Kingsland, a New York-based branding agency, has established a fresh identity that balances approachability with a touch of upscale sophistication. Guests can expect enhanced experiences with vibrant environments and upgraded food and beverage offerings.
Key Changes Under the Rebrand
- Renovated Locations: Over 75 Bowlero centers will transition to Lucky Strike locations over the next two years. Key markets include Bowlero Chelsea Piers in Manhattan and Bowlero Tysons Corner in the DC area.
- Flagship Venues: The rollout will feature flagship centers, such as Lucky Strike Beverly Hills, debuting in December 2024. These upscale venues will offer premium entertainment, exclusive menus, and immersive environments catering to families, casual visitors, and nightlife enthusiasts.
- Expanding Beyond Bowling: Recent acquisitions of water parks (Raging Waves, Big Kahunas) and family entertainment centers (Boomers Parks) further diversify the company’s portfolio.
A Legacy of Innovation
Bowlero Corporation’s journey began in 1997 when Thomas Shannon transformed Bowlmor Lanes into a trendy Manhattan hotspot. This vision of upscale bowling revolutionized the industry and laid the foundation for national growth. Today, the company operates over 360 locations across North America, with more than 13,000 lanes and a staff of over 12,000.
Beyond physical venues, Lucky Strike Entertainment extends its reach into sports and media through ownership of the Professional Bowlers Association (PBA), connecting with millions of fans globally. With over 40 million guests annually, the company has cemented its place as a leader in location-based entertainment.
As Lucky Strike Entertainment, the company enters a new era of growth, promising memorable and high-quality experiences that bring people together.
Thomas Shannon concluded:
"From the beginning, our goal was to create spaces where people could celebrate life and make unforgettable memories. Lucky Strike Entertainment is the realization of that vision, evolving from a single Manhattan venue into a global entertainment brand."
About Lucky Strike Entertainment
Lucky Strike Entertainment is a leading location-based entertainment platform, offering experiences in bowling, amusements, water parks, and family entertainment centers. With over 360 venues across North America, Lucky Strike Entertainment is committed to creating dynamic and engaging destinations. The company also owns the Professional Bowlers Association, further establishing its role in sports and media. For more information, visit LuckyStrikeEnt.com.
